Sample Sop for Iit Madras

If one were to ask my friends to describe me they would call me a very pleasant, diverse, active and intelligent woman. My outstanding   academic performance at school , active participation in academics with strong quantitative and analytical abilities,   in addition to good leadership and communication skills earned for me   the â€Å"Young Student Scientist† title from the Ministry of Human Resource Development from among the thousands of students who applied for it nationally. Throughout my student career,   I have been a top ranker. I was in the top 0. % of  Ã‚   all engineering aspirants in my state, which secured me a place in   Government College of Engineering, one of the premier engineering institutions   in India. My four years of undergraduate studies   and my exposure to various aspects of curricular, co and extra curricular activities have   given a strong foundation to my analytical skills. My deep interest in   complex and intricate coding a nd the application of basic math skills have   enabled   me to channel my quantitative and conceptual skills in analysing business issues. I have always enjoyed being   appreciated by the faculty members for my diverse interests and accomplishments. During these four years   of engineering studies, I interacted with students from different states of varied cultural and social backgrounds. Working with these students on group   assignments, presentations, food festivals and other events taught  Ã‚   me to be   more tolerant, open minded and empathetic. It   made me a better team player. I am interested in factors that affect the competitive performance of a business concern and the manner in which changes   in technology affect an organization's structure and long-term business strategy. I am determined to become a   powerful business Analyst and 10 years down the line I want to be the creator of a world class IT company. In order to gain an appreciation of these and related issues, it is essential for me to have a strong grounding in   Management. This would enable me to understand better the   complexities that lie behind the working of an organization and broaden my horizons, so that my avenues are not restricted to a particular trade or industry. I have come to the conclusion that studying at INDIAN INSTITUTE OF TECHNOLOGY-MADRAS will definitely be the catalyst in putting me on the road to success.

Marketing Planning Essay

INTRODUCTION Unilever started its operations in Vietnam in 1995 and do business in fast moving consumer goods area. It has developed an extensive local network of distributors and retailers with commit to â€Å"make Vietnamese lives better† through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Unilever Vietnam was developed the wide range of business services and products, with more than 20 brands name, Unilever has become one of the biggest multinational in Vietnam and South-East Asia. 1.1 Review the changing perspective in Unilever marketing planning Nowadays, when demand and customer satisfaction are foundation of business, there are more companies follow the market – led orientation strategy instead of product orientation. In this task, we will learn about some reason why many companies had changed product orientation to market – led orientation. Product orientation: Few years ago, when product orientation strategy was popular, the companies choose to ignore their customer’s needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best product their customers will come to them. The basic focus of a company with a production orientation is toward maximizing production output. They want to produce as many products as possible to reduce the price without caring about customer needs. Market – led orientation: Currently, product orientation strategy is not popular anymore. It was replaced by market – led orientation strategy which is squarely foc used on the consumer. For the company to follow this strategy effectively, they have to approach to customer and approach to advertising. In addition for market led orientation, every employee of all the departments will be responsible for marketing the products. The main purposes of changing product orientation to market – led orientation are: * Making a long term relationship with customers: the product which is satisfy customer needs will belong to them in a long term. Thus, it is important for company to do surveys carefully so that they can know exactly what customer want and start the production. * Building brand awareness and customer‘s loyalty: a market-oriented company carefully cultivates a brand in the minds of potential customers through advertising activities in an attempt to influence them to buy its products instead of a competitor’s products. * Bring customer the value of product: If the company can understand the customer needs and meet their dem and, it is easier for company to bring customer not only the quality of product but also the intangible value. For example: Unilever Vietnam towards market – led orientation strategy by doing surveys about customer needs, produce good quality products and invest on promotional activities. This strategy is the most suitable with the company doing business in fast moving consumer goods in branded home & personal care and food categories. They do surveys on a regular basis to make sure that the product launch on time and satisfy customer needs. Besides that, Unilever spends a great deal of money on advertising to build awareness of customer about the product and they will come to buy it. 1.2 Evaluate Unilever capability for planning its future market activity. As you know, Unilever is one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories and its products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got beautiful hair and a radiant smile, take care of their home, or by enjoying a great cup of tea or healthy snack. But whether they can do more than that in the future? This task will evaluate Unilever’s capability for planning its future marketing activities. The product innovation: Look at the selection Unilever’s top brands; we can see the company’s efforts in creating new products over 18 years. They not only create pioneering products but also bring the quality and make their customer’s life better (For example: Sunlight, Cif, Knor, Lifebuoy, etc. That the reason why the most of their br ands become popular brand in Vietnam. So we can certain about their capability for producing outstanding products. The vision of leaders and activity oriented: This is one of important factors that affect to Unilever’s capability for planning future marketing activities. The great vision of leader will lead to great future for Unilever. ‘’ We work to create a better future every day† (Unilever, 2013). They recognize that global challenges such as climate change concern us all, so in the future they will not only focus on double the size of their business but also reducing their environmental footprint and increasing their positive social impact. Potential Human resource: Unilever has more than 1600 employees who are carefully selected. Moreover, they offer their employees many ways to take advantage of development opportunities, they encourage creativity with attractive reward, benefits packages and many others so that we can always attract and retain the b est talents to work for them. By owning many talents in the company, it is easy for them to make more pioneering products in the future. After analyzing every related aspect, we can see that Unilever has the capacity to develop their products and overtake their competitors. We can know that not only through their current efforts but also their purpose of protecting environment in the future. 1.3 Examine technique for Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Unilever makes a number of different products in Vietnam so it is very important to determining and recognize problem areas, opportunities so that the company can offer solutions and rational decisions for next step. In this task, we will examine 3 techniques for Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG Matrix. The product life cycle (PLC) Lifebuoy soap: Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK and it is one of Unilever’s oldest brands. Lifebuoy witnessed a steady decline in market share at 15% (www.articles.economictimes.indiatimes.com). Because of its long appear on the market with the low market share so Lifebuoy is in Decline stage. Wall’s Ice cream: In 1997, Wall’s Ice Cream was a famous brand name (Unilever’s own) in Vietnam with 52% market share and annual turnover of â‚ ¬5 billion (www.webcache.googleusercontent.com). But in 2004, after realizing the economy as well as the situation of that moment is not consistent with the development of Wall’s Ice Cream, Unilever decided to let Kinh Do company to own this brand within 5 years. Then, the brand name Wall’s Ice Cream came back in an unexpected way after 5 years absence in 2009. Since that, Wall’s Ice Cream warmly welcome by customer. In addition, it also expanded distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com). Wall’s is an international brand of ice cream and is one of the most profitable units of Unilever (www.commerceplus.blogspot.com). Thus, Wall’s Ice Cream could be considered in the stage of Maturity from product life cycle. Lipton ice tea: Lipton ice tea has become a famous brand in Vietnam and wants to make a big splash in the global beverages market. They not only produce tea but also help customer to improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality. Moreover, Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival. Thus, Lipton ice tea is in the stage of Maturity. BCG Matrix: Lifebuoy soap: Lifebuoy soap is lying in BCG Matrix at Question Mark point. The market share value of Lifebuoy is low at 15% (www.articles.economictimes.indiatimes.com) and its market growth rate is high at 85.03%. Nowadays, there are more kind of soaps come into the market and they are not only protect users to bacteria but also bring intangible value to customers. However, the market that Lifebuoy doing business in is a potential market. At this point, company makes their investment on this product to get the point of cash cow and star in BCG matrix. Wall’s Ice cream: Wall’s Ice cream was come back to Vietnam market with an unexpected success. They have a big distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com) to meet the demand of customer in Vietnam. Moreover, ice cream market is a potential market in Vietnam so it is great opportunities for Wall to expand its market. According to Euromonitor, Vietnam cream industry value will reach $125 million this year. Thus, with high market share and high market growth, Wall is lying in Cash Cow. Lipton ice tea: Lipton Ice tea is the world’s leading brand of tea with high market share by occupying a half of the global market (www.strategy.vn). About the market growth, Mr. Kamimura Yosuke ( NGK Kirin Company’s head of Marketing) said that for 2004-2010, the beverage market Vietnam has very few brand to create explosive opportunities for green tea market. At that time, with the introduction of many new products, green tea seems to have the market saturation point. However, this market has yet to step into the setbacks and has even been considered as a potential market in the future. Thus, Lipton Ice tea is lying in Cash Cow. Porter Five Forces Brand / Force| Lifebuoy soap| Wall’s ice cream| Lipton Tea| Bargaining of Buyer| HighAlthough Lifebuoy bringscustomer some benefits to protect their health with the low price, there are many its competitors that not only brings health benefit but also intangible value to customer. Moreover, it does not require the switching cost when customer change using Lifebuoy to another one| HighRecent, there are many cafà © shop that offer ice cream in menu or ice cream specialty shops (ex: Baskin Robbins) indirect compete with Wall. Moreover, the switching cost is low and the young customers have trend to eat ice cream outside in the crowded places with music and their friends instead of staying at home with popsicles. | High The competitor of Lipton such as Nestle and THP seem to have a better marketing strategy than Lipton so these competitors will build the image of brand in customer mind. Besides, customer will find easy to change to Nestle or THP if Lipton can not satisfy their de mand with low switching cost.| Bargaining of Supplier| HighLifebuoy focus on accessible hygiene and health solutions for customer on production line that makes its difference. Thus, it will effect to product’s quality if Lifebuoy change to another supplier. Besides, the leak risk about the way to make product and the switching cost are high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Lifebuoy. | HighIf Wall change to another supplier, they will not sure about the quality of the new one. It will lead to losing customer if the quality is worst. In addition, risk and switching cost is high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Wall. | High In order to compete with Nestle and THP, Unilever has decided to use the tea leaf from Europe to produce the Lipton tea so they cannot change to other supplier. Risk and switching cost are high. Moreover, the supplier may produce tea and sale their own product directly to consumer and ignore Lipton. | Rivalry of existing competitor| MediumIt is different than other products in area by protect customer’s health with the low price. Besides, this area is potential, and its market growth rate is high at 85.03%. There are a lot of competitor which provide the same product of Lifebouy.| MediumAlthough Wall has some of direct competitor such as Kido and indirect competitor such as cafà © shop and ice cream specialty shops, this area is very potential because of the demand of customer is higher. Thus, Wall still has opportunities to win the market.| MediumLipton Tea has certain competitors in Vietnam such as Nestea and O Degree. On the other hand, the soft drink industry is reputation industry so Lipton still has a lot of opportunities to reach to customer.| Threats of new entrants| LowTo compete with Lifebuoy, it requires lots of things like finance, production, human resource and the distribution as well. Government barriers are high for products in soap area. Unilever can apply economic of scales to produce costs and create barriers for new firms. Without these of support above, it seems so hard to join the market and compete with Lifebuoy. | LowTo launch a new brand in this area, the company has to have finance, big distribution network, create new flavor and the reasonable price strategy to compete with Wall. High barriers from existing rivals: Wall’s, Kido are very famous and strong brands for a long time with a large of loyal customer. | LowIf a company wants to come and compete with Unilever in the Tea market, it requires of having the better flavor, better quality of tea-leaf and doing well p romotion like Unilever has done. Strong capital is required in investigate and manufacturing. Accessibility to distribution channels is low because it is hard to built good relationship with the consumers like 0 Degree tea and Lipton tea| Threats of substitutes| LowThe customer might use instant sanitizer gel instead of Lifebuoy but it is not very popular. | HighThere are some substitute products such as cocktail, yogurt or soft-drink with the same available and cost to Wall’s. | HighIn current scenario, the Lipton Tea has so many substitute products, such as the soft-drink from Pepsi, Coca-Cola, or even the energize water | 1.4 Carry out Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Doing SWOT analysis on Unilever’s business is an essential step in the process of branding and marketing its product or service. It also helps the company come up with business strategies. Moreover, SWOT analyses help the company to identify and capitalize on strengths. In addition, it makes awareness and protects Unilever to avoid the threats. Strength: * Unilever has own a strong financial so they can expand the market in nearly 190 countries in the world. Besides, they also have 270 manufacturing sites worldwide (www.ukessays.com) that is how they can achieve economy of scale easily. It gives competitive advantage to company. * Unilever has own many famous brand name in fast moving consumer goods area such as: Surf, Dove, Ponds, Sunsilk, Knorr, Wall’s ice cream, P/S, Close up, etc (www.unilever.com.vn). All of these brand names known as multinational brands with affordable price and good quality. * Dynamic work environment, staff and intellectuals have responsibility for the company’s overall objective (www.unilever.com.vn). Besides, policies to attract talent of Unilever are effective so they can get more ideas for the company development. * Modern technology inherited from the global Unilever, delivered quickly and remarkably effective. Weakness: * Lack of direct connection with final consumers because of dependence on retailers and wholesalers. * There are some technology are not applied to Unilever Vietnam because of high cost. Besides, they have to import the machine from abroad so it is not take advantages of abundant labor resources and capacity in Vietnam. * As a company with European roots, promotional strategy of Unilever products is not suitable for Asian culture. * Unilever have a huge number of product brands (over 1600 brands) but 400 brands make up over 90% of Unilever’s total sales (www.zimbio.com) good. As a consequence, the ineffective brands make them money but not very profitable and become one of their weakness point Opportunities: * The domestic market (wholesale, retail, goods flow †¦) has a bigger change compared with several years ago. Besides, politics of Vietnam is considered stable so Unilever will get more opportunities to develop the business. * Vietnam has abundant and cheap human resources (http://www.goinglobal.com) so that the company can reduce the cost. * Vietnam is a country of religious freedom to the distribution; promotional products are not subject to more stringent constraints than many other Asian countries. * Vietnam has a young population structure and popular model extended family. Moreover, the fast moving consumer goods market is the potential market in Vietnam so it will bring Unilever high market growth to develop. Threat: * Unilever has many strong competitors such as: Nestle, P&G, etc. These competitors have their own famous brand name with big market shares, huge product line and millions of customers. * There are a lot of substitutes product in fast moving consumer’s goods markets today is a big threat of company. * Commercial law also has many disadvantages for foreign investors, especially tariff policy and high taxes levied on goods considered â€Å"luxury†. * In the context of supply is bigger than demand, many new companies invest on the market and fierce competition with Unilever. . 2.1, 2.2 Assess the main barrier in marketing planning and how Unilever may overcome * Confusing marketing tactics and strategy: In fact, ‘tactics and strategy’ is two word that easily make people confuse about them, even some managers in big company, who face with them every day without meaning to, may be Unilever’s managers have the same problem. Because the content of them is abundant, thus sometimes strategies and tactics are discussed as they are the same. The common reasons that people are usually confused, firstly managers may make mistake about the purpose of using of them, such as they are confused between the long-term and short-term of tactics and strategy when they make plans. Finally, sometimes they may even think they are still able to get their targets if miss one of them. Solution: The manager of Unilever must make sure that they understand clearly about tactics and strategies. For example, in usually strategy is term use for long-term plans (3 – 5 years plans), and tactics is short-term plans (1-2 years plans). Besides that, they must ensure that they can able to make good strategies and tactics to achieve the target of company. To create a good tactic, they have to answer the question â€Å"how†: How are you going to get the job done? Who is going to do it? When? To make a good strategy they must answer the â€Å"what†: â€Å". (And sometimes the â€Å"what not†.) What exactly needs to be done? Moreover, they should communicate the importance of making strategies and tactics to employees, from that employee can have a clear understanding, then they can provide right information or their idea to make best strategies and tactics together to develop Unilever. * Confusing marketing ‘function’ with ‘concept’: In this barrier, it arise when a firm attempts to introduce a marketing orientation but thinks this can be done simply by creating a marketing department. For Unilever, to achieve satisfaction of customers, the company needs to do some changes of their mode of operation. In addition, there are some general misunderstandings about what marketing really is. Without a corporate driving force centre on customer satisfaction, arguments about where to put marketing are of course pointless. Even when top management of Unilever is joined a realization of the need to take account of the customer, they also take mistake about this. So they usually receive complaints from customers and the company needs to give them a reasonable explains. Solution: To bring the real value to customer, quality must be available in all process. For example, Knorr has advertises that not reflect the product quality so either product quality improvement or they lose their customer. * Lack of Knowledge and Skills: For a company that enters to new market, this barrier is very common. For perennial problems, they have always focused around customer behavior and market segmentation. So this may be difficult concepts to grasp even at the cognitive level. For Unilever, knowledge and skills are very important. The company needs to train a good staffs who can enough knowled ge and skills to meet all demands of customers. Because without an understanding of at least some of the basic tools of marketing, the chance of coming up with strategies based on sustainable competitive advantage for Unilever is small. Solution: To overcome this barrier, Unilever has to ensure all those responsible for marketing in the organisation have the necessary marketing knowledge and skills for the job. In particular, ensure they understand and know how to use the more importance tools of marketing effectively. * Lack of a systematic approach: At times lack of data or information and inappropriate systems may greatly impede marketing plans. For instance, lack of a market survey forces the marketing team to rely on guesswork to determine the best marketing approach for the targeted market. Solution: Before decided to do advertise, Unilever should research information about the culture, behavior or customer needs to make sure that the advertisement is appropriate for each market segment. CONCLUSION Through the analysis of this report, Unilever can have a clear overview about Vietnam market, then analyzing external factors or barriers that affect marketing planning. Based on that, Unilever can identify capability and have solutions for planning its future market activity to make their business more and more developed and become the winner in Vietnam market. REFERENCES 1. â€Å"Capacity management† (2013). [Online] Wikipedia the free Encyclopedia. Available at . [Retrieved 13.8.2013] 2. â€Å"Capacity Planning† (2010). [Online] Slide share present yourself. Available at . [Retrieved 12.8.2013] 3. â€Å"Differences Between Marketing Orientation & Production Orientation†. N.d [Online] Small business. Available at . [Retrieved 12.8.2013] 4. ‘’Growth-share matrix’’ (2013). [Online] Wikipedia the free Encyclopedia. Available at .[Retrieved 14.8.2013] 5. Kalsoom, K (2013) â€Å"SWOT analysis for Unilever†. [Online] Blog spot. Available at . [Retrieved 16.08.2013] 6. Lynch, Richard (2009). [Book] Strategic Management. Fifth Edition, Page 97, Pearson Education. [Retrieved 14.8.2013] 7. McLaughlin, J â€Å"Production Orientation: Definition, Examples & Quiz†. N.d [Online] Education Portal. Available at < http://education-portal.com/academy/lesson/production-orientation-definition-examples-quiz.html>. [Retrieved 12.8.2013] 8. â€Å"Power of suppliers analysis†.N.d [ Online] Oxbridge writers. Available at . [Retrieved 15.8.2013] 9. â€Å"Strategy capacity for planning†.N.d [Online] Operation management. Available at . [Retrieved 13.8.2013] 10. â€Å"The BCG Matrix/ma trá º ­n quá º £n là ½ há º ¡ng má » ¥c kinh doanh cá » §a Boston Consulting Group† (2008). [Online] Cyvee connecting professional. Available at . [Retrieved 14.8.2013] 11. N Nayab â€Å"Isolation of marketing function†(2011). Bright hub. [Online] Available at

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Communication in health and social care organisations - Essay Example The essay will outline important factors that are known to have a huge impact on communication including values, culture legislations and other rules that govern the health and social care sector. The essay also gives suggestions on how communication can be improved to have a greater impact on health and social care. Additionally, the paper will give a discussion of basic software that are used by health practitioners, an evaluation of the advantages associated with such applications, a description of how this technology develops operations in the profession and examines the legal considerations that are important in the use of information and communication technology. The entity provides generalized care for patients with mental and physical illnesses. Patient-practitioner communication is vital in health care and service delivery. To begin with, health practitioners should exercise decorum while retrieving information from the patients. At times, the patients are writhing in pain, which affects communication. For example, in the case of Ann, she was feeling pain in a number of her body parts. This affected communication. Initially, she could speak. However, when the situation escalated, her words were slurred, due to the pounding headache. After a while, she could no longer speak. Secondly, there is an issue with the emergency telephone numbers in the healthcare system. Paul, Ann’s husband spent an arguably long time over the telephone trying to reach the emergency care numbers. This situation evidently shows that the healthcare system is not prepared for emergencies (Senker, 2013:14). For effective communication, there is a need for constant information flow from the sender to the receiver. However, when the means of comm unication are not effective, the information flow is distorted. Due to impending conditions, her husband

Gravess Disease Essay Example | Topics and Well Written Essays - 500 words - 36

Gravess Disease - Essay Example This paper outlines that the patient is related to a family with a history on autoimmune diseases. There are many ways to treat Graves’s disease but in this case, Radioiodine has been found to be safe and efficient. It involves use of iodine radioactive isotopes to induce hypothyroidism which is easy and cheap to treat. The second case study showed that, endocrine glands that are likely to cause symptoms portrayed by the patient are adrenal glands, kidney, liver, or ovaries. There are also a number of hormones involved: the first one is androgen that is responsible for growth of hair below the abdomen and on thighs, but at higher concentration cause growth in other body parts such as the face in this case. The second one is Cortisol hormone that control metabolism in the liver and muscle fats that led to fatigue and injury of capillaries walls which explain the abdominal pains. The other involved hormones are aldosterone and steroid hormones. Adrenal diseases are associated wi th adrenal gland problems which may be either primary or secondary. The main different on the two is the impact on the body functions. A primary gland problem exists when only the gland is affected while a Secondary gland problem affect other body organs such as the liver or the heart. Alterations of these hormones are mostly caused by adrenal insufficiency or high blood pressure. As the discussion declares the patient in the third case study could be diagnosed with hyponatremia characterized by the low serum sodium, unconsciousness, and muscle weakness. Low sodium test would be caused by atrial tension from increase of pressure on central nerve stimulating production of atrial natriuretic peptide which hinders reabsorption of Na+ back into the blood stream. However, normality in potassium levels, Cl- levels and HCO3 levels on lab results shows that the patient was undiagnosed for some years.

Dealing with Diabetes Essay Example | Topics and Well Written Essays - 250 words

Dealing with Diabetes - Essay Example In the case of diabetes, your body is unable to keep blood sugar within those levels. Instead, your blood sugar consistently runs higher than normal. In Type 2 diabetes, your bodys insulin is unable to lower blood sugar because the fat cells in your body are immune to the effects of the insulin. Theres plenty of insulin in the body but your body isnt responding to it by absorbing the glucose out of your bloodstream. Type 2 diabetics often dont require insulin injections; instead, it may be controllable with diet, weight loss, and exercise. The symptoms of Type 2 diabetes can often be controlled by reaching your â€Å"ideal body weight† and by following a low-carbohydrate and low-fat diet. Cortisol is a stress hormone that is produced by your body. It lowers your bodys ability to metabolize sugars, while increasing the metabolism of fats. This means that your blood sugar will rise faster, reach higher levels, and stay at those higher levels longer. With higher levels of cortisol, insulin will no longer have an effect on blood sugar levels. If you have a condition that causes chronic stress, then, managing your diabetes becomes much more difficult. You should have regular medical checkups to ensure that you do not have other conditions besides the

Social Networking with Wal-Mart Essay Example for Free

Social Networking with Wal-Mart Essay The final assignment for this course is a Final Paper. The purpose of the Final Paper is for you to culminate the learning achieved in the course by completing a final research project on organizational communication processes. The Final Project represents 25% of the overall course grade. Focus of the Final Paper The final research project requires you to choose a specific topic relevant to organizational communication processes, research that topic incorporating sources (literature review), analyze the issue in a real world organization, and present your findings. The final paper should be 8-10 pages (excluding title and reference pages), double spaced, and formatted in APA. Identify an organizational communication concept that is particularly interesting to you and that you would like to learn more about. Potential topics include: international and intercultural communication, communication competence in the workplace, diversity and communication, leadership communication, communication and decision making, communication in groups/teams, and communication technology in organizations. Identify an organization with which you are familiar and apply your research on the communication concept you selected to the organization. What did you learn about the concept by applying it to your selected organization? What did you learn about the organization by applying the organizational communication concept? Propose a specific program, training or course of action that you believe could potentially improve communication in the organization. Be sure your recommendations are supported by analysis of your  research. Use at least six resources, three of them from Ashford’s online library databases Carefully choo Find needed answers here https://bitly.com/12BM3Or Carefully choose what you want to major in. Do not pick a major just because it is popular, or it is what your parents want you to study. You need to choose a market that you can see yourself in for years to come, as choosing the wrong major could lead to unhappiness. Business General Business Final Paper The final assignment for this course is a Final Paper. The purpose of the Final Paper is for you to culminate the learning achieved in the course by completing a final research project on organizational communication processes. The Final Project represents 25% of the overall course grade. Focus of the Final Paper The final research project requires you to choose a specific topic relevant to organizational communication processes, research that topic incorporating sources (literature review), analyze the issue in a real world organization, and present your findings. The final paper should be 8-10 pages (excluding title and reference pages), double spaced, and formatted in APA. Identify an organizational communication concept that is particularly interesting to you and that you would like to learn more about. Potential topics include: international and intercultural communication, communication competence in the workplace, diversity and communication, leadership communication, communication and decision making, communication in groups/teams, and communication technology in organizations. Identify an organization with which you are familiar and apply your research  on the communication concept you selected to the organization. What did you learn about the concept by applying it to your selected organization? What did you learn about the organization by applying the organizational communication concept? Propose a specific program, training or course of action that you believe could potentially improve communication in the organization. Be sure your recommendations are supported by analysis of your research. Use at least six resources, three of them from Ashford’s online library databases

Surveillance Technology And Monitoring Criminology Essay

Surveillance Technology And Monitoring Criminology Essay Post 9/11, it seems many people are content to accept increased monitoring, surveillance and incursions into their private lives to support what is sold as enhanced safeguards to individual and national security. Yet, there are lurking dangers in such tacit acceptance. Critically analyse with illustrations, contrasting different criminological viewpoints in your answer. Surveillance technology and monitoring has been increasing, especially in the wake of 9/11, however it has two faces,  [1]  on the one hand providing safety and security to protect the public and aiding national security, but on the other hand it provides an intrusive interference into peoples private lives and it can curtail rights, creating a division within society. There has been a change in criminological ideologies and the way that crime is dealt with. We now live in what is called a surveillance society.  [2]  In Discipline and Punish,  [3]  Foucault wrote about the brutal system of punishment, which focused on the infliction of pain on the body that existed in the 1700s, which was replaced by the prison, eighty years later.  [4]  This was seen as an efficient way of punishing as it is based on the technology of power. Foucault referred to this as discipline based around surveillance, which uses a variety of subtle techniques to control and manage the offender in ever more finely graded ways.  [5]  Foucault used Benthams panopticon prison design as a metaphor, to describe the role that surveillance played inside the prison. The circular prison design, featuring a central guards tower from which a guard can see into every single prison cell while themselves remaining hidden, separates out the prisoners, thus helping control order in the prison, but also generates knowledge and practices relating to the prisoners through facilitating study of them as individuals.  [6]  It was thought that this constant visibility would bring about a sense of vulnerability in the prisoners, which, in turn, would lead them to control themselves and progressively the exercise of power over the inmate should become unnecessary as they exercise self discipline.  [7]   A contemporary example is provided by Shearing and Stenning,  [8]  in relation to control within Disney World, which they termed instrumental discipline. The control structures and activities have other functions which are highlighted so that the control function is overshadowed. For example, employees wish visitors a happy day and a good time from the moment they arrive as well as maintaining order, so that the control and surveillance is unnoticed but its effects are ever present. Potential trouble is anticipated and prevented by the surveillance of omnipresent employees who detect and rectify the slightest deviation. As a consequence the control becomes consensual, effected with the willing co-operation if those being controlled, which allows coercion to be reduced to a minimum, much like Foucaults description of Benthams panopticon. It is an extraordinarily effective form of control where people conform due to the pleasures of consuming the goods that corporate power has to o ffer. Surveillance is pervasive and it is not in the form of the Big Brother state, it is defined by private authorities designed to further the interest of the Disney Corporation than a moral discipline which shapes and sustains a particular order. Within Disney World the control is embedded, preventative, subtle and co-operative and requires no knowledge of the individual, therefore it is not intrusive or invading peoples privacy as they continue to enjoy the time spent at Disney World, without realising that they are subject to control. Since the 1970s fear of crime has come to be regarded as a problem quite distinct from actual crime and victimization, and distinctive policies have been developed that aim to reduce fear levels, rather than to reduce crime.  [9]  Foucault was concerned about knowledge-production,  [10]  which is now more readily available and more easily accessible through news on the television and the internet. This has given rise to an information society,  [11]  which led to an increase of fear but also earlier and accurate predictions of current and future criminal behaviour and methods in order to safeguard against them as crime has been re-dramatised in the media. Media may construct groups who are feared and seen as outsiders e.g. paedophiles and terrorists and not only does their exclusion increase their insecurity but also everyone else feels more insecure because of the risk they have been told these groups pose. The rest of the population needs to be protected from these dang erous people who should be controlled by fairly strong authoritarian State action.  [12]  This is how and why surveillance is sold to consumers by governments and commercial organisations as benign and in society best interest and it is why  [13]  there is a lack of resistance to and largely complacent acceptance of, surveillance systems by society in general. During the twentieth-century there was a shift from normalising individual offenders (post crime) to pre-crime  [14]  management by reducing opportunities of risks posed by actual and would-be offenders. This was represented in Feeley and Simons New Penology,  [15]  which concerned actuarialism and anticipating the future and assessed risks to prevent crime. A range of risk calculation techniques that underpin crime control policies which seek to identify and manage groups of people according to their assorted levels of dangerousness  [16]  were developed. Within the theory of managerialism, developed a practice of targeting resources (on crime hot-spots, career criminals, repeat victims, and high risk offenders); gate-keeping to exclude trivial or low-risk cases (except where these are deemed to be linked to more serious public safety issues); and a generalised cost-consciousness in the allocation of criminal justice resources.  [17]  This was seen as economic, effic ient and effective within the public sector, where strategies were employed by police organisations including the increased use of surveillance, proactive targeting of people and places, and the rise of problem-oriented policing and intelligence-led policing,  [18]  which was prominent with the application of scarce resources for the worse risks. A modern example of this is the airport security system, which now uses biometric sensors to obtain various measurements of biological features unique to each individual, such as iris pattern, fingerprint or handprint, and comparing this data to previously recorded data of the same type in a database.  [19]  These screening techniques are then used to identify typical offender characteristics, where it is important to maintain security and to flag-up certain passengers as being high risk based on simple calculations. Passengers scoring above a certain threshold can be searched, questioned or investigated further, or discretely put under surveillance within the airport terminal.  [20]  Another example includes the use of automatic number plate recognition (ANPR), which works by scanning passing vehicle registration plates and checking them against various relevant digitised databases, to ensure that the vehicle has insurance and to check any document irregularity with the driv er. This form of surveillance is more intrusive than foot-traffic by closed-circuit television (CCTV) that normally leaves those observed anonymous.  [21]   Critics of such risk checklists claim that this can lead to social sorting,  [22]  which may involve stereotypes of race, religious faith, nationality and gender, for example, to be aggregated to define target markets and risky populations, which can have far reaching impact on life chances, and of social exclusion and discrimination.  [23]  It could be argued that the aforementioned are only present in poorly researched and implemented screening systems, and that properly researched, evidence-based screening systems that have been properly evaluated and revised as necessary are a useful additional tool.  [24]  However, the airport security system relates back to Benthams Panopticon as individuals are being watched but do not know the extent to which they are being watched, if at all, but may modify their behaviour nevertheless. This disciplinary surveillance manifests in all areas of social life, including health and medicine, education, the military and factories.  [2 5]  Advanced security and surveillance technologies may help to curtail feelings of insecurity amongst the public but the degree of interference should reflect the level of the risk or dangerousness that the surveillance is monitoring and trying to prevent. This intrusion may seem to be justified within airport security due to recent dangers relating to terrorism, importing and exporting of illegal drugs and illegal immigration. Protecting the public has become the dominant theme of penal policy.  [26]   Deleuze  [27]  points to electronic tagging of offenders rather than being detained in a prison, thus todays society is able to punish and control even while setting free. Today, many offenders being electronically monitored are not in fact offenders whom a court has so sentenced, but are actually prisoners who early conditional release from their medium-term prison sentences who would be monitored at home for the remainder of the time that they would have been in prison.  [28]  Tracking tags, like electronic access cards, can permit/disallow or warn against entry to a particular zone or place, possibly at a particular time or day. The first generation of electronic tags did not have any capability of tracking an individual tagged offenders movement.  [29]  In recent years, a second generation of electronic tags, look set to supersede and replace the earlier generation tags. The GPS technology enables the tag to identify its exact geographical position, while the mobile cell phone technology enables the tag to relay this positional data back to a monitoring centre. Tags and key cards leave a little digital record in an archive each time they are used which can be used as a way to reconstruct events should something go awry. Tags can modulate a given offenders daily routine, thus there is potential to combine this mass of stored data to build up a picture of a persons activities, communications, interests, financial transactions, and so on.  [30]  Cohen  [31]  talked about a blurring of boundaries so that it is sometimes difficult to tell where the prison ends and the community begins, due to the use of custody and electronic monitoring. This type of technology is extremely intrusive on part of the offender and may seek to segregate them from the community and also affects the family of the offender. However, it does not seem to affect the public at large. Jones  [32]  points out that intelligence agencies use of surveillance practices (i.e. spying) and their use of ongoing monitoring systems designed to alert them to certain circumstances of interest or concern. CCTV can also be combined with facial recognition software to match facial image data stored on databases of known individuals.  [33]  Even though this may be seen as intrusive, there would be a reason behind why the suspects image was held in the first place. This would flag-up known offenders which, would make it a simpler task for police investigation if such technologies existed. The inescapability of surveillance and compliance with it is something that many people find objectionable for many reasons, such as, loss of privacy, autonomy, trust or control and may thus actively resist or seek to subvert it. However, it is more accepted if the information obtained is recognised as being legitimate.  [34]  If cameras are pointing in the correct direction and images are being recorded then a visual record of the offence is made which could be used to apprehend the offender and/or secure a conviction in a court, as it may be available in evidence, thereby justifying the use of CCTV. Poor image and recording quality seem likely to become less significant as technology improves.  [35]  However, this may not act as a deterrent as crime may be displaced so that offenders simply commit crimes where there are no cameras. There was belief that CCTV would deter people from committing crimes, however, research shows that CCTV schemes were not as effective at crime reduction as hoped. Welsh and Farrington  [36]  found that improved street light was more effective in reducing crime in city centres, that both were more effective in reducing property crimes than violent crimes, and that both measures were far more effective in reducing crime. They also noted that in Britain city centres CCTV cameras generally appear popular with the public. In 1991, Foucault  [37]  concentrated on the art of government where conduct was not controlled or governed by the criminal justice system alone but through a plethora of organisations, many of them private and many with a central role in other spheres such as commerce.  [38]  These include local authorities, health services and voluntary agencies.  [39]  Individuals are also expected to take responsibility for their own security. Each of these adds to the process of responsibilisation which has become part of modern control of crime and disorder.  [40]  Foucaults discussion of governmentality  [41]  included the rise of neo-liberalism, which recast the ideal role of the State from one as guarantor of security to one in which rule is progressively undertaken at a distance from the State. Cohen  [42]  talked about dispersal of discipline and stated that boundaries have also been blurred between the public and the private as the private sector comes to play an e ver-larger role. Privatised ownership of data raised anxiety of expandable mutability  [43]  and function creep,  [44]  which are concepts meaning that technology designed for one purpose can take on other functions, and data collected for one purpose can migrate for use in other ways that have potential to be deployed in broader contexts.  [45]  An example of this is where Transport for London will allow bulk data from its ANPR cameras used to log vehicles for congestion charging purposes to be viewed in real time by anti-terrorist officers of the Metropolitan Police for intelligence purposes.  [46]  The sharing of intelligence information between agencies could well be liable to unauthorised leakage  [47]  and potential abuse of data sharing. This may lead to breaches of the data protection, human rights and the erosion of privacy, as the public are unaware that data collected in relation to them is being used for unknown purposes, even though they may be legit imate. One way the law has sought to deal with this is through the Data Protection Act 1998, which requires that those who operate CCTV systems (data controllers) and who record images from which individuals can be identified, must register with the Information Commissioner and ensure that the system is operated in accordance with the data protection principles, however this legislation does not apply for intelligence purposes as described above. To conclude, procedural safeguards included surveillance cameras have come to be a routine presence on city streets and the risk of unrestrained State authorities, of arbitrary power and the violations of civil liberties seem no longer to figure so prominently in public concern.  [48]  Corbett  [49]  argues that increased surveillance is defensible if the data collected is used strictly for state security purposes, crime prevention and crime detection, to promote deterrence and encourage compliance of potential offenders, and when this fails, sanction them in the hope of future individual deterrence. For the time being, surveillance technologies are here to stay; it is the price that people need to pay in order to have improved national security for the safety and security of the mass population. However, is the State surveillance going too far with the form of surveillance on the roads, where cameras are permitted to reach into the private interior space of vehicles to photo graph a driver as a safeguard against penalty point fraud or where proposals have been made for mandatorily fitting cars with black boxes that can locate them in the event of a road crash?  [50]  A balance needs to be struck so that the State does not abuse its power, otherwise it will be accountable to Article 8.  [51]   Word count: 2, 498 Bibliography Question 2 Books Garland, D. 2001. The Culture of Control: Crime and Social Order in Contemporary Society, Oxford University Press: Oxford. Hale, C., Hayward, K., Wahidin, A., Wincup, E., 2005. Criminology, Oxford University Press: Oxford Newburn, T., 2007. Criminology, Willan Publishing: Devon. Williams, K.., 2008. Textbook on Criminology, 6th edition, Oxford University Press: Oxford Articles Corbett, C. 2008. Techno-Surveillance of the Roads: High Impact and Low Interest, Crime Prevention and Community Safety, 10, 1-18 Shearing, C. Stenning, P. 1987. Say Cheese! The Disney Order that is not so Mickey Mouse, Private Policing, Newbury Park, CA: Sage. PP.317-323

Female Sexualization in Magazines

Female Sexualization in Magazines Over the past three decades, contemporary women’s magazines have significantly increased their sexual content, offering frank advice about sex and relationships (Kim Ward, 2004). The message it sends across is prizing sexually assertive women. Thus, it gives the readers instructions on aggressive ways to attract men and to be able to fulfill their own sexual desires (Durham, 1996). One particular magazine is Cosmopolitan magazine which is known for being racy, intended for the â€Å"fun, fearless female†(Streitmatter, 2004). Sexual agency and desire is highly promoted to young women. Likewise, the stereotypical male sexual role is described as being primarily sexual and out of control. In Cosmopolitan, much of women’s sexual agency and aggressiveness happens within the context of a relationship (Durham, 1996). Walsh-Childers et al. (2002) commented that in some adult-focused magazines, sex is presented as a fun, casual and risk-free activity. A noticeable lack o f emphasis on sexual health, contraceptives and STD prevention is observed (Kim Ward, 2004). Me’nard Kleinplatz (2008) comment that in the magazines, although there is a strong emphasis for female readers to be sexually active and be in the service of men (Durham, 1996), they are cautioned not to be too overtly sexual. They are encouraged to dress and interact with men in a way that promotes sexual desirability but are discouraged from showing desire themselves (Durham 1996, 1998; Garner et al. 1998). These magazines, then, can be seen as part of a ‘cultural apparatus that purports to assist women to be heterosexually attractive, to be coy, alluring, â€Å"sexy,† and flirtatious, in order to â€Å"find true love† and to â€Å"catch a man,† and then to maintain his interest’ (Overall, 1999, p. 298). On the other hand, men’s sexuality is promoted to be aggressive, animalistic, insatiable, urgent and uncontrollable (Firminger 2006; Garner et al. 1998; Ward 2003). The concept of â€Å"great sex† is depicted in three women’s magazines, namely Cosmopolitan, Glamour and Self (Duran Prusank, 1997) as only occurring in the context of an intimate, caring and long-term heterosexual relationship. These magazines teach sexual techniques such as sensual touching, sexual positions, forbidden games, etc. to enhance sexual and erotic intimacy in those relationships. Duran Prusank (1997) also contend that great sex involves uncontrollable chemical or magical elements while it is ongoing. Me’nard Kleinplatz (2008) observe that in popular adult-focused magazines the subject of sexual techniques was predominant. In every issue, a wide variety of information about new and exciting sexual techniques or on improvements that can be made to old familiar ones in order to achieve â€Å"great sex† is available. Readers are provided with information on how to kiss, touch, perform oral or manual sex and several orgasm-inducing sexual intercourse positions. Sexualities of men and women have been compared in contemporary magazines. Discourses have emphasized that male sexuality is driven by a strong biological ‘need’ for coital sex, and have identified this as the ‘male sexual drive’ (Weeks, 1986; Hollway, 1989). As opposed to female sexuality, male sexuality is emphasized with sexual prowess and prime importance is given to the penis, erection and orgasm (Kilmartin, 1999; Tiefer, 1995). On the other hand, female sexuality has been characterized as passive, responsive to the needs of their male partners’ sexual needs and associated with reproduction. Although their sexual needs come from the same biological drive, women are less easily aroused than men and are more emotional during sex (Jackson, 1984). Farvid Braun (2006) conclude that contemporary adult-focused magazines are ‘obsessed with male sexuality’. It was a central focus in accounts of female sexuality which is mostly oriented toward the fulfillment of men’s sexual pleasure. The magazines depicted men in contradictory positions – one, as the target of women’s desires and the other, as a source of much stress, anxiety and even trauma for women (Farvid Braun, 2006). This positions men as having much power over women because of the great emotions they elicit in a wide spectrum. When women’s magazines invite male authorities to offer their insights and experiences to the women readers, it becomes a portal for women to understand men better. Men’s perspectives help women by guiding them on how to behave, dress and engage in sexual practices in accordance to how men prefer. In a significant way, it guides women to understand their male partners better and learn ways to please the m. Mass media’s dominant representation of women is that they exist for men’s satisfaction of their sexual fantasies (Wood, 1994). Cleo and Cosmopolitan magazines encourage women to be as ‘sexual’ as they can be, making them available to satisfy men’s sexual fantasies and desires. Although being able to provide sexual satisfaction for men may be a source of pleasure and power for women, it also reflects that women are reliant on men for their own self-image and power (Machin Thornborrow, 2003). Thus, repeatedly reading articles on how to give pleasure to men may promote women’s insecure sexuality (Farvid Braun, 2006). The message of contemporary women’s magazine is that society may condone men’s inappropriate sexual behaviour. The stronger sexual drive of men have made them conclude that the penis is ‘extrinsic to the self’ (Kilmartin, 1999, p.180) and can have a ‘mind of its own’ (Hollway, 1989). Shifting the responsibility of certain sexual indiscretions such as infidelity or cheating on their spouses/partners on the penis makes it an unfair and shallow justification. Potts (2001) commented that such distinction of the penis as the culprit constitutes a ‘hegemonic masculine subjectivity’ where ‘men tend to distance themselves from the [sexual] behaviours of their bodies’ and thus ‘they may also exonerate themselves from responsibility in sexual matters’ (p.154), including inappropriate, risky, or even coercive sexual practices. Sex is promoted as a way to keep a man interested in a woman enough to stay in a relationship. Farvid Braun (2006) observe in Cleo and Cosmopolitan magazines that the ability of some women to provide great sex to men is essential in fulfilling not only men’s sexual needs but women’s relational needs as well. Cleo magazine advocates women to leave an impression where it counts†¦ in bed. It contends that men love women who are not only good in bed but enjoy it too, and it leaves men craving for more. A memorable sexual performance of a woman is depicted as more important than her personality in terms of keeping a man interested. Another message that comes across is that while men can enjoy sex anytime they want, women need to work on sex in competing with other women their men have had sex with or with potential sex partners. This implies that although great sex can be a deterrent against infidelity, it also means that since men have strong sexual drives, that they are potential cheaters (Farvid Braun, 2006). That is why women should gain expertise in the sexual pleasing of their men so that they will not find a need to ‘stray’. On the other hand, women are not characterized as having strong sex drives and if they cheat, it is pictured in more severe ways, within more elaborate and negative scenarios. Women’s infidelity is more condemnable and less forgivable than men’s infidelity. Blame is assigned to the woman and is not likely caused by sexual or relational shortcomings of the partner she cheated. Another gender difference in infidelity is that women are seen as victims of their male partner’s cheating, but men are seen as seekers of revenge for being cheated on by a female partner (Farvid Braun, 2006). Cheating is still considered always ‘wrong’ despite the seemingly loose morals propagated in the magazines and monogamous heterosexual relationships are promoted as central to the identity and well-being of women (Farvid Braun, 2006). Increased Sexualization in Popular Modern Music Genres Heavy metal music, described as the overtly violent and sexually explicit segments of rock and roll music (Lynxwiler, 1988) earned the wrath of Parents Music Resource Center (PMRC) and targeted a media campaign against it (Gore, 1987). The organization portrayed heavy metal music as dangerous to young minds because it emphasized the use of drugs, encouraged adolescent sex, endorsed sexist/ pornographic values, instrumental in delivering occult messages and caused violent, lawless behavior (Markson, 1990). Such claims created much controversy that it received national attention when Congressional hearings were held to determine if indeed heavy metal albums and other forms of popular music must be evaluated for their influence in proliferation of â€Å"porn-rock† in the United States (Gray, 1989). The hearings did not produce great changes however, more and more organizations concerned with â€Å"child victims† such as conservative parental, religious and feminist groups pushed for the regulation of heavy metal music (Bayles, 1994). Still others began their own uprising against rap music (Binder, 1993). Jones (1997) claims, that as a matter of definition, rap and hip-hop music are often used interchangeably. However, Powell (1991) defined hip-hop as the beat of the music and rap as the narrative representation, the talking over the beat. Hence, the use of explicit violence and sexual lyrics may be blamed down to rap. Powell (1991) described â€Å"commercial rap† as hip hop or dance rap. Hardcore rap, or gangster rap is the one that raises much controversy. Researchers have suggested that hip hop and rap music, rooted in Black culture can be tools through which Black youth may negotiate their identities to develop an authentic Black identity (Clay, 2003). They see the music as reflective of their lives and to assert that music relates to empowerment, cultural connection and positive identity development (Sullivan, 2003; Berry, 1994). Critics of hip hop and rap, however, have argued that Black youth may be very susceptible to the influences of hip hop role models who promise money, power and status to men who show disrespect for women (Squires, Kohn-Wood, Chavous Carter, 2006). Mahiri and Conner’s (2003) ethnographic study of African American middle school students manifested resistance in the negative images emanating from rap and hiphop. This study suggested the use of rap and hiphop images related to social and gender roles as a point of reference from which participants could verbally evaluate, compare and contrast their own beliefs and attitudes. Adolescents in the study of Squires, Kohn-Wood, Chavous Carter (2006) believed that certain women can be â€Å"nasty† and may â€Å"choose† to be abused, and that abusive men may be products of their environment. Still, they showed dissatisfaction with the representations of Black men and women in hip hop. Their criticisms revolved around women’s individual behavior and style and how outsiders might stereotype Black men as thugs for emulating hiphop fashion. Such perceptions of gender roles based on hiphop seemed to extend to the participants’ evaluations of women’s and men’s responsibility and choices with regards to real world sexual aggression and violence (Squires, Kohn-Wood, Chavous Carter, 2006) The problematic aspects of rap music is usually focused on its most acrimonious strain which is gangsta rap. Narratives in such strain are extremely troubling in their glamorization of violence,, materialism, misogyny and sexual transgression (Mahiri Conner, 2003). However, Dyson (1996) argued that the vulgarity expressed in gangsta rap are strongly linked to dominate cultural constructions of â€Å"the other’ and market-driven strategies for rampant economic and human exploitation. Therefore, Dyson noted, the debate about gangsta rap should be situated in a much broader critique of how these narratives essentially mirror ancient stereotypes of Black identity and sexual proclivity throughthe society’s circulation of â€Å"brutal images of black men as sexual outlaws and black females as â€Å"ho’s† (1996, p. 178) Feminists argue that popular media contributes to coerciveness and sexual assault toward women as seen by the dominant presence of violence against women in all forms of media (Linz Malamuth, 1993). Adolescents have been resorting to popular entertainment for information about sex, drugs, alcohol and violence (Kaiser Family Foundation, 1999). Their preference for the more popular and accessible music videos has provides them with such information. Analysis of Music Television (MTV) has shown that men appeared nearly twice as often as women and engaged in significantly more aggressive, dominant behavior and women were shown as engaging in more implicitly sexual and subservient behavior. They were depicted to be frequent objects of explicit, implicit and aggressive advances by men (Sommers-Flanagan, Sommers-Flanagan, Davis, 1993). It is usual for women in these videos to be used as decorative objects, and only a few videos show men and women are treated equally (Vincent, Davis Borus zkowski, 1987). One study of media and sexuality revealed that exposure to MTV among college females was the most powerful predictor of sexual permissiveness (Strouse Buerkel-Rothfuss, 1987). Likewise, in video games, a more sexist orientation and graphic violence against women is getting prevalent. Overall, content in various media such as television, video games, music videos communicates that women are to be objectified, sexualized, dominated, assaulted and even killed (Bretthauer, Zimmerman Banning, 2006).

College Application Essay :: essays research papers

I am not a Martin Luther King, devoted to a movement, or a Christopher Columbus, devoted to a quest, or a Leonardo di Vinci, devoted to an image. Yet everyone needs some devotion in his life. I am a musician, a daughter, a Christian, a traveler, a sister, a friend, an animal lover, a writer, and many things besides. The biggest dilemma for me is finding ways to fuse these different parts of myself into a recognizable person. I would need several lifetimes to pursue all of my dreams individually, so they must become one dream, one working vessel of passion. So how can I mix my zeal for music, for example, with my need to write? They are one in the same for me, really, both means of ardent expression of sadness or anger or joy. The experience that brought about the conception of my understanding is starkly fixed in my memory. I was at a concert featuring one of Schubert’s Suites for String Quartet and my lack of familiarity with the work only served to heighten my already bursting excitement. They were late getting started and the audience around me fidgeted and chattered. I ignored them, sitting still in my seat, tense with anticipation. Finally the lights dimmed and a pregnant silence took hold. Despite my expectancy I was unprepared for the sudden eruption of applause like a bomb detonating in the hall as the four black figures strode onto the stage. Reminding me of Virginia Woolf’s description in The String Quartet, the performers â€Å"seated themselves facing the white squares under the downpour of light, rested the tips of their bows on the music stand, [and] with a simultaneous movement lifted them.† I leaned forward on my seat, straining to hear the first note even befo re it sounded. With an almost telepathic communication from the first violin, it began. From that moment I was lost. The audience, the musicians, even the music itself was forgotten, swept away by the surge of emotions that engulfed me. As I listened, or rather encountered the exquisite performance, for it was more intimate than listening, I realized with more force than ever before, that this was what I wanted to do. I wanted to make people feel like this when I sang.

Analysis of Gandhi Quote :: Mohandas Gandhi Essays

Revenge spreads like wild fire in the United States. It?s all one big chain reaction. One person says something about another person. The other retaliates. It?s a never ending cycle. ?An eye for an eye only makes the world blind? says Mohandas Gandhi. People are blinded by there own personal compulsions to seek revenge that they don?t see that they are perpetuating the hatred. An eye for an eye, you punch me ill punch you. You hurt my feelings ill hurt your feelings. Makes the world blind, the spell binding reaction keeps going until there is nothing left to fight for. Gangs in the inner cities are continuously attacking each other and seeking revenge. I?m blind and you?re blind. My friends are gone and your friends are gone. Not stopping the vicious cycle can only cause more harm. A former gang member who killed four people was put to death last night in California calling up the notions of retribution and redemption. How sad for those families whose loved ones died horrific deaths. And how sad for our society that we killed a man last night as well. Death is death. I have not walked in those family member's shoes. I don't know what it feels like to lose a loved one to violent murder. I cannot imagine their lives. I feel such sadness for their loss. The terrible truth is that five people have been killed. And now what do we do? If we keep killing each other what will that do?(Crossleft.org). There needs to be some one to start a new reaction. Some one who is the bigger person. Some one like Gandhi. Gandhi never resorted to violence as a solution. He used his mind and his words to fight his battles. Gandhi was arrested many times for his protest against violence(kamat.

What Works in Reducing Recidivism Essay -- rehabilitate prisoners, Re-

A long-term study conducted by Bureau of Justice Statistics found that the average five-year recidivism rates of 404,638 prisoners released in 2005 is 76.6% among thirty states in America (Matthew, Alexia, & Howard, 2014, p. 1). In other words, most of the released prisoners did not escape the cycle of recidivism and were sent back to the prison after time. This indicates that the present American justice system, which focuses on punishment as Benson (2003) noted, fails to rehabilitate prisoners efficiently and is far from achieving the goal of reducing crime rates (p. 46). What is more, the recidivism of prisoners is becoming a great plague of society, because it not only imposes a threat to public safety but also places an enormous financial burden on taxpayers. According to a survey covering forty states in America, one prisoner would cost taxpayers 31,286 dollars each year on average (Henrichson & Delaney, 2012, p. 9). Thus, 76% of 404,638 prisoners, who re-offended in five years , mentioned in the study conducted by Bureau of Justice Statistics would cost approximately one billion dollars annually. Realizing the importance of rehabilitation, the Prison Fellowship International (PFI), founded by Charles Colson in 1979, provides various rehabilitation programs based on Christianity to offenders and ex-offenders in more than 125 countries all over the world (â€Å"Who we†, n.d.). This paper will evaluate and offer advice to three solutions provided by Prison Fellowship International to rehabilitate offenders: establishing communications between offenders and victims, providing offenders with re-entry program based on biblical education and visiting prisoners regularly. Sycamore Tree project offers opportunities for offenders to c... ..., S. (2011). Experiences of shame and empathy in violent and non-violent young offenders. Journal of Forensic Psychiatry & Psychology, 22(4), 551-563. doi:10.1080/14789949.2011.602096 Pithers, W. D. (1999). Empathy: definition, enhancement, and relevance to the treatment of sexual abusers. Journal of Interpersonal Violence, 14(3), 257-284. Proeve, M., & Howells, K. (2002). Shame and Guilt in Child Sexual Offenders. International Journal of Offender Therapy & Comparative Criminology, 46(6), 657-667. Roys, D. T. (1997). Empirical and theoretical considerations of empathy in sex offenders. International Journal of Offender Therapy & Comparative Criminology, 41(1), 53. Who we are. Retrieved from https://pfi.org/who-we-are/ Wilkinson, R. A., & Unwin, T. (1999). Visiting in prison. Retrieved from http://www.drc.ohio.gov/web/Articles/Visiting%20in%20Prison.pdf

Medical Laboratory Technologist

Have you ever wondered what a Medical Laboratory Technologist does? Well, a Medical Laboratory Technologist performs essential laboratory testing that is critical to the detection, diagnosis, and treatment of disease. To define the work of a Medical Laboratory Technologist, this paper will discuss the job itself and its working conditions, the skills and schooling needed for success, a salary range and pathways to advance in the field, and the further job opportunities predicted for the career area. Well, a Medical Laboratory Technologist, also known as clinical laboratory technologists they examine and analyze body fluids and cells. They look for different types of bacteria, parasites, other microorganisms, body fluids of chemical content, and many others procedures. Their conditions they are trained to work with different infectious specimens. They are to follow the Standard Precautions, which include wearing your personal protective equipment (PPE) consists of gloves, masks, goggles, and gowns. Medical Laboratory Technologist works in different sizes and employment setting. Usually medical laboratory technologist keep their areas clean, but their time when specimen solutions are being used, they spend lots of hours on their feet. And work in different hours depending of work area they in. To be a medical laboratory technologist one's usual requirements is to have a bachelor's degree with a major in medical technology or life sciences. And an associate degree and completion of accredited medical laboratory technician program. Read this  Respiratory Activity Well a medical laboratory technologist skill is to know problem solving to be able to perform plenty of tests and need to be able to assess further tests. Must be able to know how to use lab equipment to conduct performance checks and to maintain lab equipment. So they must be trained in order to be able to use the equipments. Know how to read the specimens and lab results of patients. Must have a good judgment, good communication skills, having respect of safety regulations, to work in a team, and to work under pressure at all times. The advancement that medical laboratory technologist the range is $45,700 for staff to $66,500 for managers. â€Å"The median annual wages for medical technologists were $53,500 as of May 2008. The highest 10 percent were paid more than $74,690, while the lowest 10 percent were paid less than $36,180. The middle 50 percent were paid between $44,560 and $63,430†. A different branch of medical laboratory technologist has different wages for example: Cytotechnologist in the hospital it $27. 55, a private clinic its $28. 75, and physician’s office laboratory is $26. 4. The benefit of being medical laboratory technologist is. The job outlook on medical laboratory technologist is it growing very rapidly and excellent job opportunities are very expected. It expected to grow â€Å"by 14 percent between 2008 and 2018, faster than the average for all occupations†. But it said â€Å"hospitals are expected to continue to be the major employer of clinical laboratory workers, employment is expected also to grow rapidly in medical laboratory, offices of physicians and other ambulatory health care services†. And also their jobs in molecular diagnostics, molecular biotechnology companies, in vitro fertilization laboratories, and research laboratories. The work of a Medical Laboratory Technologist is very demanding and must be focus at all times in order to get the correct results and complex. Why understanding the aspects of the career mentioned above is important for the person building a resume for success in this field, because it important for the person to understand the concept the career if he or she wishes to go into that career for long-term to get fully understanding of this jobs.

Cold War Impact on US Foriegn Policy

The channel of the frigidity state of war greatly touch on the decisions made by the electric chairs that held the office from 1950 to 1974. The chief(prenominal) thought that prevailed from the write d possessning of the Cold crusade was tick offment. It was the main goal of the unify States to contain the disseminate of Communism whenever executable. Brinkmanship was the first study policy that was employed by the join States in the effort to stop the spread of Communism through disclose the initiation. president Eisenhowers Secretary of State cover songside nourish alter coined the term Brinkmanship, which simply express agent using the military to jabbing things to the brink of war without actually outlet to war. This was often used to intimidate the Soviet cracker bonbon into backing down during the previous(predicate) part of the Cold struggle era. hot seat Kennedy would take a slightly more than elastic stance in hurt of retaliation should an a ttack occur. However, it wouldnt be until chairperson Nixon took office that the metaphorical amnionic fluid amid the US and the Soviet marrow would begin to calm.Could Cold War sport Been Avoided?In 1957 Secretary of State jakes Foster Dulles brooded the Associated instancy in a lecturing cognise as Dynamic Peace. In this speech Secretary Dulles seems to be act to convince the American public why they must always be vigilant to go to war compensate though it was not what America desired. He in any case explained how the Soviet Union would not pauperism the put down nations of the homo to exert in concert to arm themselves and be willing to shelter each otherwise from attack. The Soviet rulers exculpatedly opt that the free nations should be vulnerable and divided, as when the men in the Kremlin stole, one(a) by one, the independence of a xii nations. So, at each enlargement of the flying field of collective defense, the Soviet rulers pour out abuse against so-called militaristic groupings. And as the free nations move to streng wherefore their popular defense, the Soviet rulers emit threats. But we can, I think, be confident that such Soviet assaults will not disintegrate the free world.Collective measures are here to stay. . . . Dulles goes on to talk about how the greatest deterrent of war is the retaliatory magnate of other nations. Secretary Dulles then goes on to explain that the coupled States sought-after(a) the liberation of the nations under the Soviet Union not to surround Russia with hostile nations scarcely because peace cannot be achieved until all enwrapped nations are set free. electric chair John F. Kennedy would set the tone of his administrations stance on the Cold War and the Soviet Union during his inaugural address.He asked that the nations of the world to come together to fight the common enemies of man tyranny, poverty, disease, and war itself. His address gave realistic expectations by saying that his go als great power not even be achieved during his contemporariess bearingtime, but even that possible truth should not discourage the United States or the rest of the world from starting signal on the road towards peace and liberty for the whole world. In June 1961 President Kennedy met with the promethium of the Soviet Union Nikita Khrushchev.During this meeting many an(prenominal) subjects were discussed, but the most important was Berlin. yet though he allowed himself to be bullied, President Kennedy felt he made it clear to Khrushchev that the United States was not willing to agree on a withdrawal from Berlin. completely a few short months later east German authorities would begin to restrict the movements of batch from East Berlin into western hemisphere Berlin. These actions would prompt the United States to send a note to the Soviet Union protesting these actions and inquire that the Soviet Union put a stop to it before things got too removed out of hand.The Sovie t Unions reply stated that it supported the actions of the East German Government because they were arduous to defend themselves from western spies who were trying to undermine the Government. It goes on to talk about how the United States is closely aware of these activities and is just trying to replacement blame so that the illegal activities of the double-u could continue. corpuscleic number 74 Berlin has been transformed into a content of subversive activity diversion, and espionage, into a bear on of political and economic provocations against the G. D. R. , the Soviet Union, and other socialist countries.Former and present West Berlin municipal leaders cast off cynically called West Berlin an arrow in the brisk body of the German Democratic Republic, a front city, a violator of tranquility, the cheapest atom bomb put in the center of a socialist state. All of the back and forth surrounded by the United States and the Soviet Union would come to a head a little mor e than a year later with the Cuban missile Crisis. When the United States government discovered that the Soviet Union was building bases specifyt to house ballistic missiles President Kennedy had a choice.He could have very easily used the reason as justification for an attack on the Soviet Union. But instead he made the choice that kept the world from populace War III. Instead of fight the Soviet Union President Kennedy, on October 22, 1962, addressed the nation and the world and announce that there would be a close up on Cuba. This blockade would only suit away ships carrying weapons and not stop ships carrying the necessities that the citizenry of Cuba would need. We are not at this time, however, denying the necessities of life as the Soviets attempted to do in their Berlin blockade of 1948. On October 28, 1962 the confrontation end with the Soviet Union agreeing to dismantle their foetid weapons in Cuba. As time go on to go by both the United States and the Soviet Un ion were in positions where a relaxation of the tensions between them was necessary. Soviet leading felt that the financial costs of the nuclear arms race were unsustainable. The United States was disbursement millions on the war in Vietnam and trying to extend the welfare state in the country.The Soviet Union was experiencing troubles in their relationships with China, and they sick that these troubles might lead to an American-Chinese alliance. All this is, in the first place, a stab in the back for the heroic Vietnamese people in their struggle against the American aggressors, imperialist circles fully approve of this line of monoamine oxidase Tse-tungs group. The Washington Post has said that officials in Washington believe that Mao is parcel American interests and they are therefore even thinking of cultivating Maoism as a means of bringing pressure to bear on Moscow.The magazine United States News and World Report has directly stated in this connection that the United Stat es is gambling anele Mao and that American officials tend to prefer a victory for Mao Tse-tung in his struggle to destroy more nioderate elements, because that would mean more trouble for Soviet Russia. During President Richard Nixons administration the first locomote towards Detente began. The most important part of this was the salt I treaty of 1972. The conditions of Detente allowed for mutual cooperation between the United States and the Soviet Union.In particular one of the basic principles of relations between the Soviet Union and the United States was that the two nations work together especially in the areas of science and technology. In July of 1975 the United States and the USSR would work together on the Apollo-Soyuz project. Even though the idea of containment was the driving force butt many of the decisions made by US presidents during the Cold War, each President had their own ideas on how best to achieve that containment.For President Eisenhower the best strate gy was Brinkmanship, while President Kennedy took a slightly more flexible approach. Had Kennedy followed the lines of Brinkmanship the Cuban Missile Crisis would most believably have been the start of World War III. President Nixon, due to the changing world and economic climate was able to run at least some sluggish ground with the Soviet Union. The relaxation of tensions in the late 1960s and early seventies helped to bring about the end of the Cold War in the early 1990s.

Forensic Science Module Essay

Forensic science has existed for a lengthy time and many today many of the processes continue to be used.Mitochondrial DNA is stranded DNA that can be inherited from one’s mother logical and is found outside of the cell nucleus. 3. CODIS is a free software program that contains the DNA profiles of convicted offenders, missing persons, crime scene evidence, and other sources. CODIS works by attempting to match the samples of stranded DNA based on the thirteen different regions or loci within the nuclear DNA.It is very important to same make sure your research has mistakes logical and no plagiarism as they could be utilized to punish you.Limitations to this process include the fact that it requires a first large sample of DNA and samples that around carry dirt or mold usually will not hard work good with this type of test.1. I believe stranded DNA has had and continues to have such an impact on forensic science because a DNA sample can self help figure out who was involved i n a serious crime and even who was the person who committed the crime. 2.

Your study will have a flow.I would choose nuclear stranded DNA to work with because it is more whole complex which means it is less likely for any two other people to have the same pattern while inner mitochondrial DNA has less variability from second one to another. 4. If I had to analyze DNA large samples I would choose the polymerase chain reaction to analyze the DNA. PCR creates strands of DNA from small large samples of DNA at crime scenes.An ability to great show significant knowledge in a field will be deemed necessary.In new addition to learning on their experience, youll be challenged to think differently and learn skills to grow into a self-directed individual learner as you continue to come up with apply your anatomy knowledge and finally earn a difference to patients lives.

Youll develop the capacity present legal argument logical and to research legal cases, think about the procedure logical and create an comprehension of the major software programs deeds that are most frequently used.Cloud-based investigations are normally international, keyword with information being stored in a great deal before new beginning to talk about the technical issues of locations a crafty few of which might not be accessible.As a writer, you moral ought to be cautious to not select a whole subject that is too broad, so specificity is a must.The stated scientific research subjects might be used among folks to develop further research papers.

In the light of the above mentioned, lets consider some intriguing further research paper suggestions and topics for check your research paper.Some questions ought to be day running through your head by now.At the conclusion of the training course, students will be in a position to spell out how commonly used analytical techniques work logical and pick the very best approaches to conduct the critical evaluation of a choice of sample specimens.Students will have to submit acid composition assignments.